Are Facebook ‘likes’ irrelevant for marketers?

Sweets brand Skittles is known for its innovative social media campaigns — but the latest, which drowned a man in Skittles as fans clicked “like” on Facebook, appears to be a bit off the mark. In this post , social media pro Vikki Chowney challenges the campaign’s concept saying she “lost a little faith, as it seemed to lack real engagement.” Chowney continued: “Is a click of a button really that inspiring? It feels like a passive motion to me. It’s too eas…