An inside look at PwC’s AI program

As organizations adopt AI, they must first establish clear implementation strategies. Without the right foundation, AI efforts can stall, leading to inefficiencies and missed opportunities.

At a recent Ragan conference, Daryl Drabinsky, PwC’s head of social media and communications, shared how the company integrated AI across its 200-person communications team.

“AI is not the kind of thing you can do from the bottom up,” said Drabinsky, PwC’s AI lead. “In social media, sometimes you’re able to bring an idea, show proof of concept and then it (gets approved). AI has such an enterprise impact in how we all work that you need C-suite input and commitment.”

PwC’s AI strategy

PwC has invested heavily in AI, both in tools for clients and internal training programs to upskill employees. The communications team’s AI strategy focuses on research, content development, risk management and measurement.