Amazon’s hype machine works
Amazon’s new Kindle lineup may not dethrone the iPad, but in terms of hype generation, the world’s largest online retailer has thrown down the gauntlet.
Amazon’s new Kindle lineup may not dethrone the iPad, but in terms of hype generation, the world’s largest online retailer has thrown down the gauntlet.
The New York Times spent the morning live blogging the Amazon Tablet announcement—not a bad way for a product announcement to start the day.
TechCrunch, Gizmodo, and The Wall Street Journal also decided it was imperative to live blog Wednesday’s event. All this ensured that no human who uses the Web would be allowed to not know about Amazon’s new line of Kindles (only $199!).
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