Amazon stirs social media pot with tongue-in-cheek hashtag
The company announced the third season of its show “The Grand Tour” with the Twitter hashtag #Amazonshitcarshow. Many wondered if the label was a mistake or an inside joke.
A good hashtag is crucial for social media marketing.
Hashtags—words or phrases preceded by a pound (#) sign on social media—help catalog your posts and promotions and can help users find your content. However, it is important to choose hashtags wisely.
Most marketers try to find unique but searchable terms that will give their posts wider reach.
Amazon made waves with its moniker for the third season of its streaming TV series about cars.
https://twitter.com/MarsPark_/status/1086029142229954561
The TV show, a program created by former “Top Gear” presenters Jeremy Clarkson, Richard Hammond and James May, takes an adventurous and often humorous approach in its quest to appreciate the car with customer reviews, stunts and cross-continent adventures.
Though it certainly wouldn’t be off-brand for the show to showcase an off-color remark on social media, many were confused by the show’s promoted Twitter hashtag.
Was the hashtag “Amazonshitcarshow” an intentional bit of wordplay, or an accidental oversight on how a mashup of words could be misread?
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
Tags: Amazon
