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Hello, communicators:

The Atlantic’s Kate Cray and Katie Martin published a “Corporate Buzzword Battle,” pitting jargon terms against one another in a March Madness-style bracket:

https://www.facebook.com/TheAtlantic/posts/10158698878133487

Cray wrote:

Several readers raised a compelling point: What if these words aren’t so bad after all? Some defended their simplicity. “What else are people supposed to say? ‘Let me dial your phone number so we can converse about a relevant work related topic’?” Ryan Freeman asked. That justification made sense to Karlee as well. “It’s an understandable ‘script’ when you need to communicate a meaning quickly and smoothly,” she explained—benefits that are even more important with so many meetings occurring remotely now.

Others disagreed, and piled buzzword on top of buzzword to call their efficient communication into question.

What do you think? Are some terms helpful for short-hand communication, or should you cast aside all corporate jargon?

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