Adidas’ Twitter gaffe, Instagram’s ‘chat’ sticker and Nestle’s recyclable wrapper
Also: Journalists still want email pitches, smiling may not make you happy, and what you think about influencer marketing.
Good morning, PR pros:
Rooms in Taco Bell’s pop-up resort are sold out, but in some locations, burritos might be as well: The chain is facing a tortilla shortage and consumers aren’t happy.
Here are today’s top stories:
Adidas UK launched a Twitter campaign to promote the launch of its Arsenal jersey. Social media users who tweeted #DareToCreate or liked the marketing tweets got an automatic reply from @AdidasUK with a photo of the jersey customized with the Twitter handle. The campaign lasted one day before it was hijacked by Twitter accounts with anti-Semitic and racist handles.
Why it matters: Andrew Bloch, founder and managing partner of PR agency Frank, tweeted an important lesson for communicators:
https://twitter.com/AndrewBloch/status/1145966479755685888
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