A PR guide for startups
Introducing a new brand to the world can be scary. Instead of running for the hills and squandering your chance at success, add these tactics to your marketing strategy.
Startups are an interesting breed in the world of public relations.
On one hand, they are in growth mode and have a lot of activity—and often great progress—to share, whether it be executive team hires, new office openings, major technology releases or industry partnerships. However, they are often trying to raise rounds of funding or boot-strap their growth without overspending, which can result in limited PR investment options.
I recently attended Boulder Start-Up Week and heard from local early-stage company leaders and networked with some impressive local entrepreneurs. Many attendees were unsure how to establish their brands without plunking down the equivalent of their quarterly operating budget for a big or trendy PR firm.
Instead of going with a discount PR shop or hiring an intern to manage PR, executives at startups should consider a strategic, targeted PR program from an experienced PR partner.
Here’s how you can elevate your new brand while developing your voice in the marketplace:
Get your messaging right.
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