A day in the life of a social media marketer—and the tools that can help

So, let’s look at a very busy day in the life of a social media marketer: Going to work

• Downcast. This is an iPhone and Mac app for listening to podcasts. Rather than connecting to iTunes and then syncing your podcasts to your phone, Downcast automatically downloads your latest podcasts when new ones are available. • Evernote. With this fantastic note-taking app for phone or desktop, you can capture text, images, video, and sound. Quite often you have ideas that you want to jot down, but you don’t have enough information to warrant creating a Word document or a blog post. • Zite. This app is great for catching up on news and blogs while you’re out and about. You tell Zite what you’re interested in, and Zite will do the rest for you.