A case for using ‘people-first language’ in PR writing

In an era when users can get slammed on social media in an instant, the last thing we need is new sanctioned terminology to use in our writing.

The AP Stylebook has already done the heavy lifting on how writers should characterize people with disabilities. Whether you adhere to that style, it is important understand the thinking behind the issue.

Let’s take a look at what the AP Stylebook says about a common term:

Wheelchair-user : People use wheelchairs for independent mobility. Do not use confined to a wheelchair, or wheelchair-bound. If a wheelchair is needed, say why.

For some, when the AP Stylebook weighs in on something, that’s good enough. If someone asks why we wrote something a certain way, we respond simply, “It’s AP style.” Case closed.

In PR, however, many recognize the importance of word choice in communications. We also know that in the vast majority of instances with regard to disabilities, most writers have no desire to offend. Words not only reflect attitudes, but also affect them.

Disrespectful language can present even greater challenges to people with disabilities who often find that dealing with perceptions of dependence—not independence—are more daunting than whatever physical, intellectual or emotional challenges they face.