A 3-step framework for explaining metrics to leadership
Avoid the dreaded ‘numbers soup.’
But that kitchen sink strategy can backfire.
“From a leadership standpoint, every single department is coming with numbers,” Meaghan Baumwald, senior director of internal communications at XPO, said during Ragan’s recent Communications Measurement Virtual Conference. “It’s a veritable number soup. So the fewer numbers that you can bring, the more narrative and call to action you can bring on those few KPIs.”
She laid out a three-step framework for selecting the best, most meaningful numbers to share with leadership:
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