9 phrases PR firms hate to hear

Clients and prospective clients are the lifeblood of any agency. We love them! But they do say odd, confusing, and even exasperating things at times.

Here’s a list of some of our favorites.

1. “We finally figured out what we need. Let’s do a viral video!”

2. “We’re looking for someone to grow with us.”

3. “We’d like a campaign/stunt/launch like Apple. Something like when the phone was left in the bar.”

4. “Don’t spend a lot of time on it, and don’t write a plan, just give me an approach.”

5. “My nephew just graduated from college and has some thoughts about our social media.”