Wendy’s dishes snark, endears consumers
The fast-food restaurant’s social media team is receiving positive PR for the amusing way it handled a hater online and is responding to comments. Community managers, take note.
That’s what happened recently after the company’s social media team posted this to its Twitter account:
Shortly thereafter, Twitter user @NHride (whose account has since been deleted) posted this:
Apparently, Wendy’s takes the “fresh never frozen” claim very seriously. Its retort came swiftly:
@NHride Sorry to hear you think that! But you’re wrong, we’ve only ever used fresh beef since we were founded in 1969.
— Wendy’s (@Wendys) January 2, 2017
That’s when things got a bit chippy:
@NHride Where do you store cold things that aren’t frozen?
— Wendy’s (@Wendys) January 2, 2017
Thuggy-D then brought McDonald’s into the conversation:
It was a big mistake:
@NHride You don’t have to bring them into this just because you forgot refrigerators existed for a second there.
— Wendy’s (@Wendys) January 2, 2017
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
