Snapchat redesign sparks user anger as platform courts marketers
The social media platform continues to beef up its offerings for brand managers, but its recent update is prompting many of its regular users—including big influencers—to flee to other sites.
Snapchat’s new look is not winning the platform any favors among its dedicated users.
On Monday, the app rolled out a redesign that dramatically changes the look and experience of Snapchat—and many members are lashing out.
Confusingly jamming Stories in between private messages has sparked backlash amongst the first users of Snapchat’s sweeping redesign. In the few countries including the U.K., Australia, and Canada where the redesign is widely available, 83 percent of App Store reviews (1,941) for the update are negative with one or two stars, according to data provided to TechCrunch by mobile analytics firm Sensor Tower. Just 17 percent, or 391 of the reviews, give it three to five stars.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
