Research in Motion’s Twitter campaign hijacked
The company that makes BlackBerry launched the hashtag #BeBold, and it became a punch line on Twitter on Tuesday.
This time it’s Blackberry maker Research In Motion (RIM). The company launched a Twitter campaign asking its followers to post with the hashtag #BeBold, telling the world how they planned to #BeBold in 2012.
It’s all part of the company’s Bold Team initiative, which employs cartoon superheroes that probably don’t even appeal to third graders.
Soon, an embarrassing number of people began using the #BeBold hashtag to criticize RIM. And they haven’t really stopped. Here are a few:
You get the idea. In a blog post, RIM had this to say about the promotion:
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