Facebook, Instagram tweak online shopping experience
As Facebook allows shoppers to give feedback on poor ad experiences, Instagram offers new features for brands to reach customers.
In the quest for market dominance, the top social media platforms have released new toys for brand managers.
Facebook, the social media giant with the biggest market share, is looking to keep users from fleeing the site. One of its promises has been better ad experiences, and the organization is making good on that pledge by allowing users to report organizations that serve poor ad experiences.
If a business receives a lot of negative feedback, Facebook will share that information with the business and suggest ways to improve. If the feedback continues to be negative, Facebook will take action against the company, which includes reducing the number of ads the business is allowed to run. If the company still refuses to make improvements, it could lead to an outright ban on the business from Facebook.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
