How health care marketers can make the most of Pinterest

With more than 72 million users—47 million in the U.S. alone—Pinterest shouldn’t be snubbed by any organization, including those in health care.

I’ve seen many hospitals and health care facilities use the photo-sharing network to showcase motivational quotes and healthy recipes. Let’s take it one step further and consider other ways it can be used to build your brand and capture new patients.

Here are two examples of new boards you should set up immediately:

Board No. 1: Videos

Video is king when it comes to online content. Regardless of which type(s) of video you’ve created for your facility—testimonials, tours or even TV commercials—it’s crucial that you have a YouTube channel.

Once these videos are on YouTube, create a Pinterest board. Pin each video to your page. That way, the embedded video can play to an entirely new audience on Pinterest.