Statistics to drive your marketing campaigns
Use this data in your next meeting to discuss what strategies and tactics your organization should employ to boost engagement and effectively reach consumers.
How should a brand manager divvy up their time to accomplish these pursuits? How does a communicator fit a message to the medium?
It seems like it should be a simple process. Take a little from column A and column B, add a sprinkle from column C and mix. Publish it, measure consumers’ responses, analyze the metrics and optimize it for the next round.
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