Announcing PR Daily's Media Relations Awards winners

These communications experts count storytelling among their most marketable skills. They worked with journalists and media outlets to gain access to a wider audience for their brand or organization.

Congratulate the winners and check out their work below.

Categories

Brand Messaging or Positioning

WINNER
Elevating the USA TODAY NETWORK Brand: More Than a Newspaper Company
Diffusion and USA TODAY NETWORK

Honorable Mentions

  • Orlando’s BIG Thank You, Visit Orlando
  • National Cancer Opinion Survey, American Society of Clinical Oncology
  • Motivating the Modern Millennial Homebuyer with Relatable Insights, Bank of America in partnership with Burson-Marsteller
  • The United States of Beer, Anheuser-Busch and FleishmanHillard
  • Chili's Is Back, Baby, Chili's Grill & Bar
  • Beyond Ad Trade: Elevating The Trade Desk as a Key Player in the Media and Tech Ecosystem, 5W Public Relations and The Trade Desk

Cause Marketing Campaign

WINNER
PRoBono 2017
Boston University's PRLab

Honorable Mentions

  • Dexcom’s Call of the Warrior, Dexcom, Allison+Partners, Marcus Thomas, Mirum
  • Zero Hunger │ Zero Waste, The Kroger Co.
  • Helping to Prevent Chronic Pain and Opioid Abuse in the Workplace, Travelers
  • #BeWell, Well Being Trust

Crisis or Reputation Management

WINNER
Defense Against Bill Ackman
Herbalife Nutrition

Honorable Mentions

  • Weather, Power and Fire: Managing Reputation in a Safety Crisis Situation, SaskPower
  • Sophia the Robot, Pulp PR and Hanson Robotics
  • Communication in the Eye of the Storm: Georgia Power Handles Hurricane Irma, Georgia Power

Exclusive Content Strategy

WINNER
Scott Circle Communications and National League of Cities Prevent Department of Veteran Affairs (VA) from Slashing Nearly Half-Billion Dollars in Homeless Veteran Funding
Scott Circle Communication and National League of Cities

Honorable Mentions

  • Live Stream from the Red Carpet at The Greatest Showman Premiere, Cunard and MGA Media Group
  • Cybermission.tech and Futures Magazine 2017, MullenLowe Group and JAMRS

Executive Visibility

WINNER
CEO Spotlight
Gray Construction

Global Media Relations

WINNER
Global Brainpower, Creativity and Efficient Process Score Big Media Wins for Lifesize in the U.S., U.K., France, Spain, Italy and DACH (Germany, Austria and Switzerland)
The Hoffman Agency and Lifesize

Honorable Mentions

  • Halifax International Security Forum 2018, Sage Communications and Summa Strategies with Halifax International Security Forum
  • Orlando's BIG Thank You, Visit Orlando
  • Reebok Classic "Always Classic" Campaign, Reebok with Michele Barmash

Governmental or Public Affairs Media Relations

WINNER
Putting Patients Before Politics in the National Health Reform Debate
American Medical Association

Honorable Mentions

  • Lakewood Neighbors, Princeton Strategic Communications and Lakewood Resource and Referral Center
  • Oregon and its Visitors Shine in Preparing for the 2017 Solar Eclipse, Oregon Department of Transportation
  • How a Campaign to Promote a 24/7 Visitation Program in a Chemical Plant in Southeast Brazil Became an Effective and Engaging PR Tool for the Local Community and Government, Unipar Carbocloro and Medialogue Digital
  • Hillsborough County Newsroom & Friday 5, Hillsborough County, Florida/Communications & Digital Media
  • LookSee Wellington, SweeneyVesty Wellington Regional Economic Development Agency
  • Bay Area's Best-kept Secret No More: Transforming Ordinary Fremont News into Extraordinary Stories, The Hoffman Agency and the City of Fremont

Innovation in Media Relations

WINNER
Media Tour Program
Agency Ten 22

Integrated Marketing Communications

WINNER
¡Síganme Los Buenos!
BODEN and McDonald's

Honorable Mentions

  • “Live Boldly. Prepare Accordingly.,” Racepoint Global and Massachusetts Association of Insurance Agents
  • The Joy Index, Burson Cohn & Wolfe and Bank of America
  • Getting There: Transportation and Parking Campaign for SunTrust Park/The Battery Atlanta, Jackson Spalding and the Atlanta Braves
  • Spend Less, Reach More: Murray Devine and BackBay Communications

Media Relations Video

WINNER
Topgolf In Focus: Hurricane Harvey
Topgolf

Honorable Mentions

  • All In For Kids Campaign, GMMB and Communities In Schools
  • Local Luminaries, North Lake Tahoe and The Abbi Agency

Pitch

WINNER
Aflac 2017 Open Enrollment Media Relations Campaign
Hill+Knowlton Strategies and Aflac

Honorable Mentions

  • The Wildwoods' 2017 Media Relations Campaign, Suasion Communications Group and the Greater Wildwoods Tourism Improvement and Development Authority

Press Event or Media Tour

WINNER
LG Sound Bites
Ogilvy and LG

Honorable Mentions

  • Positioning Sophos as an Industry Innovator via a Media Tour, March Communications and Sophos
  • Launching Thompson's Hemp Foods: Australia's New "Superfood," Palin Communications and Thompson's Nutrition
  • Reebok Zoku x Future Launch Event, Reebok and Michele Barmash
  • Play Finds A Way Launch, Canadian Tire Corporation
  • Arena Transformation Announcement, Atlanta Hawks Basketball Club
  • Demystifying Guitar Education: Fender Play Inspires Next Generation Players to Learn Guitar, Fender Musical Instruments Corporation & Azione PR

Product or Service Launch

WINNER
Electron Wheel #RidestoCES with the Google Assistant to Launch the Gen 2 Wheel
Diffusion and Electron Wheel

Honorable Mentions

  • ¡Síganme Los Buenos!, BODEN and McDonald's
  • Bringing Tuscany to the Table with Bertolli Rustic Cut, Hill+Knowlton Strategies and Bertolli
  • Reality Check: Kaon Shows That AR/VR Are Big Business, Hollywood Agency and Kaon Interactive
  • First Face, Now Voice: March Brings Affectiva’s AI Vision to the Public, March Communications and Affectiva
  • All-Clad Revolutionizes the Culinary Standard with Prep & Cook Launch, 5W Public Relations and All-Clad
  • American Professional Series Guitars: Fender Speaks to Next Generation Players, Fender Musical Instruments Corporation & Azione PR

Social Influencer Campaign

WINNER
Lipault Paris Influencing the Nation
Hollywood Agency

Honorable Mentions

  • SubYAY Campaign, Ruder Finn and Subway

Social Media Campaign

WINNER
Turn Up the Dark—Earth Hour 2017
World Wildlife Fund

Honorable Mentions

  • #GiveAToast, Community Toronto and Canadian Tire
  • SubYAY Campaign, Ruder Finn and Subway

Stunt or Special Event

WINNER
Gifting of Souvenir Plots to the Residents of Scotland, CT
BML Public Relations and Highland Titles

Honorable Mentions

  • Commemorating America's Entry into WWI, Susan Davis International and World War I Centennial Commission
  • World Vision's Global 6K for Water, World Vision
  • Green Giant Celebrates Inaugural Year in Macy’s Thanksgiving Day Parade with Viral Event: Creating the World’s Largest Serving of Green Bean Casserole, Green Giant with Gillian Small Public Relations
  • Chicago Safe: Canary Empowers At-Risk Communities and Democratizes Security, Diffusion and Canary
  • Bayer Engages Communities Nationwide for National Honey Bee Day, Porter Novelli, BBDO & Mastermind Marketing and Bayer North American Bee Care Program
  • Reebok Classic Coachella Activation, Reebok and Michele Barmash

Thought Leadership Campaign

WINNER
Craig Poulton and Flood Insurance Reform
Kimball Hughes Public Relations and Natural Catastrophe Insurance Program (NCIP)

Honorable Mentions

  • Legacy Device Manufacturer “Xplores” & Embraces Industry 4.0, ARPR and Xplore Technologies
  • Disruption: How Demographics, Psychographic Changes and Technology are Bringing Multifamily to the Brink of a Design Revolution, National Multifamily Housing Council and Co-Communications
  • Making National Awareness Reality, Hollywood Agency and Kaon Interactive
  • Ascension Thought Leadership Strategy, Ascension
  • Elevating the Online Ivy League, Hollywood Agency and HBX
  • Exposing the Reality of Retail: GPShopper’s Data-Driven Approach for Industry Leadership, Diffusion and GPShopper

Use of Celebrity or Personality

WINNER
You.Powered.
Lindsay, Stone & Briggs and Briggs & Stratton

Honorable Mentions

  • Reebok Always Classic Campaign, Reebok and Michele Barmash
  • Curtis Stone for Australia Food and Wine, Tourism Australia
  • The Joy Index, Burson Cohn & Wolfe and Bank of America

Grand Prize

Media Relations Campaign of the Year - Over $50k

GRAND PRIZE
Aflac 2017 Open Enrollment Media Relations Campaign: Empowering Consumers to Make Smart Benefits Choices
Hill+Knowlton Strategies and Aflac

Honorable Mentions

  • Destiny 2's Media Relations Campaign, Activision/PMK•BNC
  • Color, Way of Love ART+, Nippon Paint (China)
  • We Do Good, Sunrise Banks

Media Relations Campaign of the Year - Under $10k

GRAND PRIZE
Winning with Audio: Entercom as America's New Media Powerhouse
Entercom

Media Relations Campaign of the Year - Under $50k

GRAND PRIZE
Navigate 2017: Launching a New Product, Elevating Partners and Handling Crisis at Continuum’s Annual User Conference
March Communications and Continuum