By the Numbers: Post-election, this is what the public wants from companies
It’s complicated.
It’s complicated.
TV is king.
Local news remains an important option for many PR campaigns.
Including some brands that are doing it right.
Measurement is one of the trickiest, yet most important, aspects of PR.
And what you can learn from it.
Paywalls can be a boon for news outlets and a pain for PR pros — but what does the general public think?
And how to break stereotypes to provide authentic messaging.
See how major tools stack up for writing, analysis and more.
It’s not just you: reach is down across the board.
Most think they’re prepared — but haven’t made plans in crucial areas.
Everyone wants to get Gen Z’s attention.
How this vital demographic thinks, spends and scrolls.
Insights from Ragan & PR Daily’s Salary and Workplace Culture Survey.
Two-fifths of adults under 50 say they have more important priorities than kids.