2024 PR Daily Awards winners crowned: See the full list
Celebrating the best of the best in the field of PR.
The 2024 PR Daily Awards gathered together nearly 400 communications professionals who work in industries ranging from manufacturing to financial services and fast food to nonprofits. But each was there to celebrate the field of PR and the people who work to innovate and improve the field each and every day.
“You are the comms in the storm,” joked Ragan CEO Diane Schwartz. “You make it rain, inspiring and uniting stakeholders in this time of uncertainty.” She congratulated the assembled communicators for “brinigng calm and clarity to complex issues.”
As the winners stepped up to the microphone to claim their prizes and take a rare moment in the spotlight rather than supporting principals, each shared a tidbit from their winning work — or compared their campaign to a superhero.
“I go back to ‘The Incredibles’ and Elastigirl, because nothing is better than flexibility,” said Laure Park, senior vice president, Corporate Affairs & Investor Relations at Endo, which won for a branding campaign. “We kept having to bend and move, but in the end it was worth it.”
Read the full list of 2024 winners below. Congratulations!
GRAND PRIZE
PR Campaign of the Year
SAG-AFTRA: SAG-AFTRA 2023 Strike Campaign
GENERAL CAMPAIGNS
B2B Campaign
Fight or Flight for Frontify: Spot the Brand
B2C Campaign
Samsung: S24 in Space
Brand Reputation Campaign
Blue Cross and Blue Shield of North Carolina and APCO: Treat the Cause
Branding Campaign
Endo: New Brand Identity for the New Endo
Cause-Related Marketing Campaign
Chick-fil-A: Chick-fil-A Shared Table Program
Community Relations Campaign
American Airlines: 80th Anniversary of D-Day
Content Marketing Initiatives
PwC US: Content Marketing Initiative: PwC US People Campaign
Corporate Communications Campaign
Siemens: Positioning a Leading Technology Company
UL Solutions: IPO and First Earnings Report 2024
Crisis Management
SAG-AFTRA: SAG-AFTRA 2023 Strike Campaign
DE&I Communications
Open Plaza: Autism Friendly Space
Employee Relations
Cognizant: 2024 Impact Awards
Employer Branding
The Bliss Group: The Bliss Group for CareOne
ESG Communications
Mastercard: ESG in Action
Event PR or Marketing Campaign
BML: 44 Years in the Making: A Total Media Sweep Sets the Stage for Supercross’ Anticipated Return to Philly
Excellence in Social Media
Just Drive Media: Social Media Strategies Built on Insight and Artistry
Executive Communications
KWT Global: Navigating Change, Driving Results
External/Internal Communications Campaign
Arca Continental Coca-Cola Southwest Beverages: Fizzing with Excitement — Building Employee Engagement
Global PR Campaign
Hilton: Hilton’s Global 2024 Trends Report: Spotlighting Generational Insights for a Fresh Look at Travel Trends
Guerrilla Marketing
Electronic Payments Coalition: Donut Touch My Rewards — EPC’s Donut Food Truck Campaign
Influencer Campaign
Biosector 2: Using Valued Voices to Vaccinate a Nation
Integrated PR & Marketing
HUNTER: Tequila Don Julio Toasts to the Stars at the Oscars
Marketing Campaign
FCB Health New York, an IPG Health Company: My Time, My Way
HII Mission Technologies: Mission Ready Means — Delivering the Advantage
Media Event
City of Hope Orange County: The Younger Face of Cancer
Media Pitch
Northwestern Mutual: Loud Budgeting
Media Relations Campaign
Signify: Philips Hue: Illuminating the Future of Smart Living in 2023
Media Strategy
TVP Communications: Shining Brightly and Eclipsing the Competition in Media Coverage
Multicultural Campaign
PepsiCo Multicultural: PepsiCo Donates $250,000 to Historically Black Colleges and Universities to Help Tackle Food Insecurity
Newsjacking
Jewish National Fund-USA: Israel Resilience Campaign
Nonprofit Campaign
Landis Communications for Save the Redwoods League and Giant Sequoias Lands Coalition: Doctor’s Check-up for General Sherman Tree
Original Research
Jackson: Security in Retirement Series
PR on a Shoestring Budget
American Dental Association: Advancing Public Health Through Clinical Practice Guideline Campaign on Acute Dental Pain Management
Product Launch
Penske Truck Leasing: Catalyst AI
Public Affairs Campaign
American Medical Association: Mifepristone Work
Public Service Campaign
Utah Department of Commerce: Knights of Scamalot
Publicity Stunt
Dr. Squatch: Dr. Squatch’s Ball Care Campaign
Re-branding or Re-positioning Campaign
7-Eleven and Edible: 7-Eleven Brings Slurpee to a New Generation
Social Justice/Advocacy Campaign
Better Together: Better Together Insight Report: Navigating Biases in Generative AI
Social Media Campaign
Nissan Motor Co.: Nissan — Japan Mobility Show
Social Responsibility
SpartanNash: Helping Hands Day
Storytelling Initiatives
PepsiCo’s Global Foods Group: PepsiCo’s Quaker Brand Celebrates Unsung Heroes in First Global Campaign Initiative
Thought Leadership Communications
Peppercomm for Wilmington Trust: Elevating Wealth Management Thought Leaders
Use of Data and Measurement
NeuroStar: Breaking Barriers with NeuroStar Depression Barometer
Use of Generative AI
Providence: Providence Communication Team
Video Communications
AbbVie Oncology: Blood Cancer, Explained Episode 3: A Global Mission to Improve Lymphoma Care
Video: Single Video
Skillable + Gantry: Meet Skillable
Visual Storytelling Initiatives
PwC: “I am PwC”
CAMPAIGNS BY INDUSTRY
Arts, Entertainment and Media Campaign
Warner Bros. x IZEA: Hey Barbie: Welcome to the Dreamhouse
Consumer Packaged Goods Campaign
TUMS/Haleon: TUMS Fuses Food, Fashion and Heartburn Relief Through Limited Edition TUMS Bag
Education Campaign
Samsung Electronics America: Samsung Solve for Tomorrow National STEM Competition
Food and Beverage Campaign
BML: A Total Eclipse of the Marg: BML Helps Applebee’s New Margarita Shine During Historic Eclipse
Hospitality and Tourism Campaign
MikeWorldWide: The Kentucky Derby
Manufacturing Campaign
imre: STIHL Weather Program
Professional Services Campaign
PwC: SEC Climate Rules: Turning a News Moment into a Business Opportunity
Retail Campaign
7-Eleven and Edible: 7-Eleven Brings Slurpee to a New Generation
Sports Campaign
LA Clippers: Unveil New Uniforms, Logo and Brand Look
Technology and Information Services Campaign
PepsiCo: Doritos Silent
Various
Chick-fil-A: Chick-fil-A Shared Table Program
Padilla: Agoro Carbon Alliance: Reducing Ag’s Carbon Footprint — 1 Million Acres at a Time
HEALTHCARE PR AND MARKETING
Marketing Campaign of Year
Jackson Spalding: One Spokespeach, 7 Languages: Helping 2.8 Million Georgians Stay Informed and Stay Covered
PR Campaign of Year
Current Global, an IPG PR company: Reframing MS with Jamie-Lynn Sigler and Novartis
Social Media Campaign of Year
The Bliss Group: The Bliss Group for CareOne
PEOPLE AND TEAMS
Agency of the Year
The Bliss Group
Executive of the Year
Rick French, French/West/Vaughan
Marketing Professional of the Year
Allie Bostwick, PATRÓN Tequila
Media Relations Professional of the Year
Christopher Hippolyte, Syneos Health
PR Professional of the Year
Tommaso Di Giovanni, Philip Morris International
PR Team of the Year
National Geographic, National Geographic PR Team
Social Media Professional of the Year
Nancy Anderson: HAVAS Red
Young Professionals of the Year
- Amanda Akin, EvolveMKD
- Erin Berst, CURA Strategies
- Olivia Clarke, Nebo
- Caroline Cox, Wasabi Technologies
- Victoria Hill, Health+Commerce
- Jessica Mara, Dow Jones
- Sarah Mann, The Levinson Group
- Tess Pawlisch, Needle PR
PODCASTS, PUBLICATIONS AND MORE
Annual Report
MD Anderson Cancer Center: A Leading Light: MD Anderson’s FY23 Annual Report
Blog
Blue Cross and Blue Shield of North Carolina and APCO: Changemakers
Digital Publication
PwC: Reimagining PwC Inside: A Modern and Personalized Internal Newsletter
Podcast
AARP California: In Clear Terms with AARP California
Print Publication
SpartanNash: People First Digest
Special Reports
ServiceNow: DEI 2023
Website
Nissan Motor Co.: Nissan Corporate Website & Newsroom
PR EVENTS (LIVE OR VIRTUAL)
Community Event
City of Hope Orange County: A Beam of Hope: Hospital Topping Off Ceremony
Employee Event
Amgen: Because It Matters: Amgen Mission Week 2023
Experiential Campaign
CCOMGROUP: Neutrogena’s SPF & Padel Event: Driving Awareness Towards the New Sports Body SPF During Melanoma Awareness Month
Influencer Event
CeraVe: CeraVe Schools Influencers From Around the World to Clear Up Acne Confusion
Pop-Up Event or Experience
Tequila Don Julio/DIAGEO: Projecting Tequila Don Julio to New Heights
Press Event or Media Tour
LA Clippers: 2023-24 Media Day
