One Big AI Idea: Transform content for other purposes

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If you’re a good writer, AI won’t replace you. The world still needs fresh takes, new data and the unique flair that AI will never be able to provide.

But once you’ve written your unique piece of content, AI is awfully handy for reformatting that content for other purposes. For instance, take an article for your intranet or brand journalism site and make it a great LinkedIn post or newsletter.

I asked ChatGPT to take this link to a recent story on social media updates and turn it into a fun, playful LinkedIn post that urged people to click the link. I asked the bot to “think like an influencer.” Here’s what it gave me:

🎉 Social media is leveling up this week!

Reddit is flexing AI power with Reddit Answers, Instagram’s broadcast channels are getting more interactive, and Threads is making it easier than ever to find what you’re looking for.

Change is the only constant in the social game—are you keeping up? 💻✨

Is it perfect? No. A few too many emojis for my taste and it used the non-AP-compliant Oxford comma. But it does accurately pick out a few of the biggest tidbits from the piece and end with a provocative CTA that could entice people to click. With just a few minutes, you’d have a usable LinkedIn post.

But what else can it do? I next asked it to use the same story to create an email aimed at CCOs who are using social media for thought leadership. Here’s what ChatGPT wrote:

Subject: Stay Ahead: Social Media Updates That Elevate Thought Leadership

Dear [First Name],

The social media landscape is evolving fast, and as a Chief Communications Officer, staying ahead is essential for driving thought leadership. Here are this week’s must-know updates:

• • Reddit unveiled Reddit Answers, an AI tool delivering curated search insights—perfect for identifying trending conversations and engaging communities.
  • Instagram added interactive features to broadcast channels, making it easier to boost engagement through prompts and replies.
  • Threads enhanced its search functionality, allowing deeper dives into content with profile and date filters.

Each of these updates offers new opportunities to amplify your voice, engage your audience, and lead industry conversations. Are you ready to leverage them?

Let’s connect and explore how you can use these features to stay at the forefront of thought leadership.

Best regards,
[Your Name]
[Your Title/Company]

P.S. Want more details? Check out the full article here: [link]

This one needs a bit more work. The use case it described for Reddit Answers may not actually be useful in that way. It’s also filled with businessy jargon like “leverage” and its invitation to “connect” makes the entire thing feel like a sales email. But overall? A good starting point that can be quickly edited to fit your needs.

Give it a whirl today to repurpose your existing content.

Allison Carter is editor-in-chief of PR Daily. Follow her on Bluesky or LinkedIn.