Call for Entries Deadline: Feb. 21, 2025

Showcase Your Content Marketing Excellence!

Behind every remarkable content marketing campaign, there's innovation, creativity and impact.

PR Daily’s Content Marketing Awards is your chance to gain the recognition your outstanding content marketing strategies and campaigns deserve. Don’t let your hard work and creativity go unnoticed—enter the premier program that honors the most innovative, effective and engaging content marketing work in the industry.

From thought-provoking campaigns to impactful storytelling and digital-first strategies, this program celebrates the professionals and teams driving results and advancing the field of content marketing. Being named a finalist or winner cements your place among the best and brightest in the industry, giving you an edge that sets your work apart.

Finalists will be recognized, and winners announced, at a special live event in August in New York City. This is more than an awards ceremony—it’s an opportunity to celebrate your achievements with peers, connect with industry leaders and share your story of success on a grand stage.

Don’t miss your chance to elevate your organization’s reputation and inspire others in the field. Submit your entry today and claim your place in the spotlight! The deadline is approaching fast, so act now to ensure your chance to be celebrated among the elite in content marketing.

CATEGORIES

AWARDS OF DISTINCTION

 Agency of the Year

We’re looking for PR agencies who produce amazing content and consistently meet or exceed expectation for their client(s). Tell us what makes your agency the go-to place for organizations and companies hoping to achieve amazing results through their content. What makes you the content marketing agency of the year.

 Campaign of the Year

Your overarching plan came to fruition, and it was wildly successful. Share how you created a killer campaign that delivered on multiple channels in diverse media and drove engagement, leads and sales for your client or organization. What was your strategy? Which channels were best for your campaign? What tactics worked for you? Show us how you executed an enviable content marketing campaign.

 Strategy of the Year

Content marketing is essential to the success of your entire marketing plan. Tell us about your overarching strategy and how you executed it across multiple channels. We want to see how your content told your brand’s story and sold readers on it and your products. Tell us about your content marketing strategy, how you made use of the above categories and what the outcome was.

 Team of the Year

Enter your team as the Team of the Year. Share the tactics, strategy and content that set your team apart as the best in your industry. Be sure to include samples of your work and any relevant metrics.

CONTENT MARKETING CATEGORIES

 Annual Report

Your annual report was important to your stakeholders; tell us why. What made this so compelling to your audience? What particular aspects made it especially engaging? Why was your annual report must-read content for interested readers?

 Article Series

This category recognizes article series that exhibit strategic storytelling, a seamless narrative flow and effective sharing of information across diverse platforms in content marketing.

 Artificial Intelligence - Use of

When paired with a creative content team, artificial intelligence can be an incredibly useful tool for your content needs. Tell us how you use AI or machine learning to create engaging and effective content.

 B2B Campaign

Share how you positioned your product or service as a beneficial source for businesses in your industry. How did you make sure you were getting your product or service in front of the right businesses and prove its benefits? Share any supporting documents that help tell your story and show the success of your campaign.

 B2C Campaign

Millions of products are available to consumers, and it’s easier than ever to find and purchase them. How did you make your organization’s or client’s products stand out? Share the details of your success and, of course, any metrics that back that up.

 Brand Awareness

Building up your brand calls for creating content that appeals to both your current audience and the one you hope to acquire. We want to see how you increased awareness about the products or services your brand or client offers. Share your strategy and tell us how you measured success

 Brand Journalism/Online Newsroom

We’re looking for organizations with talented storytellers who published engaging narratives that earned incredible engagement. Your stories set you apart from the pack, and we want to see how you delivered captivating content to the masses. Include any samples, links or other materials that showcase your work.

 Branded Content Series (Print or Digital) – B2B

The best stories aren’t always one-hit wonders. Keeping readers coming back is just as worthy a goal, and you achieved it with a thought-provoking content series. Tell us about your content that kept B2B readers coming back for more.

 Branded Content Series (Print or Digital) – Consumer

The best stories aren’t always one-hit wonders. Keeping readers coming back is just as worthy a goal, and you achieved it with a thought-provoking content series. Tell us about your content that kept consumers coming back for more.

 Branded Content Site

We want to see websites that make use of many different types of content. Tell us how your content-oriented site scored big with your fans or journalists. How did you test your work against top contenders? We’re interested in website metrics, too: total visitors, unique visitors, time spent on site, the number of stories on your website, and videos and images shared on Facebook, LinkedIn, etc.

 Branded Podcast

Show us how you tapped into an engaged audience—internal or external—and kept listeners coming back again and again. Did you offer insider scoops, feature highly sought-after guests or ask thought-provoking questions? Share the details, including your strategy and any metrics that prove your success.

 Campaign for Educational Institution

Not everyone is excited about education, but you delivered a campaign that conveyed important messages in a way that got attention. Share how you drove outstanding engagement on behalf of schools, school districts, educational institutions, associations and more.

 Content Distribution Strategy

This category celebrates strategic excellence in expanding content reach, honoring campaigns that showcase innovative and effective distribution strategies, driving engagement and impact across diverse platforms in content marketing.

 Corporate Blog

Your blog is an information hub for industry experts, customers and potential employees. Tell us how you created blog posts that were fun and informative while providing an inside look at your organization. Did your leaders—or maybe your interns—create content that told a compelling story about their connection to the organization? Did you supplement written content with video and visual elements? Tell us about your strategy and how it affected traffic and other metrics.

 Crisis Management

Keeping your corporate reputation in good standing is important. What piece of content put your organization’s dedication to transparency on display? How have you used content marketing to recover from a crisis or maintain your pristine reputation? How did you change people’s minds about your brand or inspire them to remain loyal?

 CSR Report

 Editorial Strategy

Highlighting editorial mastery, this category celebrates the work that showcases strategic content curation, narrative cohesion and impactful storytelling, demonstrating excellence in editorial strategy that engages and resonates with audiences.

 Employee Engagement

We want to know about your content that resonated with your workforce, keeping them engaged, informed and inspired. What did you hope to achieve? What was your plan for achieving these goals? What were the final results?

 E-Newsletter

This category celebrates e-newsletters that demonstrate strategic content curation, engaging storytelling and effective audience connection in content marketing.

 ESG Report

 Event (Live or Virtual)

This category highlights immersive experiences, recognizing live or virtual events that demonstrate strategic content delivery, audience engagement, and impactful storytelling, showcasing excellence in event-based content marketing.

 Executive Communications

This category recognizes campaigns that strategically elevate executive visibility, showcasing innovative content strategies that amplify thought leadership, build trust and engage audiences. Reveal your creative ideas and share stakeholder feedback.

 Healthcare Campaign

You flexed your creative muscle to deliver a successful dose of health—and we want to hear how you accomplished this. There are plenty of powerful stories about health care organizations, but communicating on behalf of these organizations can be tricky. Share how you navigated and overcame the unique challenges you face in your industry. Don’t forget to include samples and data.

 Influencer Marketing Campaign

Your audience wants to hear from trusted sources. How did you tap into the minds of customers to find out who influences their purchasing behavior? How did you turn a viral video star, blogger or social media maven into an ambassador for your brand? How did you use someone else’s digital influence to expose your product or service to an entirely new market? We want to know how you used influencers to attract the masses.

 Innovative Use of Content

Highlighting ingenuity and creativity, this category celebrates campaigns that demonstrate innovative and impactful use of content, pushing boundaries and redefining the landscape of content marketing strategies.

 Integrated Content Marketing Campaign

This category recognizes outstanding marketing campaigns that seamlessly blend various content formats and channels to deliver a unified brand message and engage audiences across multiple touchpoints. Entrants will be evaluated based on their strategic integration of content across platforms, the effectiveness of their messaging and the overall success in achieving campaign objectives.

 Lead Generation

Did you create content with impact but that left prospective clients wanting more? Share the content that generated valuable leads for your brand. How did you get your audience to opt in? What made it enticing and engaging? Share your goals for this content and the results.

 Long-Form Video

Celebrating the artistry of extended storytelling, this category recognizes campaigns that excel in long-form video content, showcasing strategic narrative depth, creative excellence and impactful engagement across diverse platforms in content marketing.

 Media Relations Campaign

Tell us about your campaign working with media that helped deliver engaging messaging about your organization's mission, policies or practices. We want to hear about the mutually beneficial relationships with journalists and how you provided them with a steady stream of story ideas or sources.

 Microsite

Diving into the details made all the difference for your digital destination. Show us your elegantly designed microsites and share how they stood out. Was it easily navigable? What purpose did it serve? We want it all. Share the details and results of your outstanding microsite.

 Multiplatform/Omnichannel Content

Sometimes, one platform just isn’t enough. That’s why you delivered compelling stories and visuals across multiple media. Why was it essential to share your content on numerous channels? Tell us the benefits of being visible in many different places. Don’t skimp on the details.

 Overall Use of Video

Creating a video that stands out in today’s saturated social sphere is no easy task. What did you hope to accomplish with your video? How did it come together and result in views? Tell us how you used this fast-growing communications medium to share your message.

 Product Launch

Tell us how your campaign blew away customers, competitors and the media with the launch of a new product or service. Describe the tactics and strategy, and brag about how sweet the outcome proved to be.

 Public Health Campaign

This category recognizes exemplary campaigns and initiatives that were influential in raising awareness, promoting behavior change and improving public health outcomes. These campaigns demonstrate innovative strategies, impactful messaging and effective delivery of information, inspiring individuals and communities to adopt healthier practices and contribute to the overall well-being of society.

 Publication (Print or Digital)

You can’t get away with the generic ribbon-cutting ceremony cover shot anymore. Instead you took inspiration from the best magazines for your publication. Thinking like a journalist and publisher allowed you to feature the best articles and most compelling images in your publication.

 Purpose-Driven Campaign

This category honors campaigns that excel in purpose-driven storytelling, showcasing strategic alignment with social or environmental causes and fostering meaningful connections with audiences through authentic and socially conscious content.

 Short-Form Video

This category celebrates the art of concise storytelling, showcasing short-form videos that exemplify strategic brevity, creative brilliance and impactful engagement across diverse platforms.

 Talent Recruitment or Retention

You’re interested in recruiting the newest and freshest talent for your team. How did content marketing help you find the perfect candidates for your organization? Maybe you created videos that gave a behind-the-scenes look at the daily operations at your offices. Did articles and interviews featuring your colleagues (and spotlighting their current projects) show potential employees the kind of work they could do within your organization? Share how you used content marketing to broaden your talent pool.

 Technology Campaign

Tell us how your tech-related brand or organization generated incredible buzz for its product or service. Did you promote a new product or service that customers loved? Are you a well-known company that attracted new audiences? We want to hear about it. Share the details about how you reached audiences. Be sure to include your strategy, tactics and data.

 Thought Leadership Campaign

We want to hear how you spotlighted your organization or its executives as an industry leader. What set them apart as some of the brightest minds in the industry? What problems did you aim to solve? How did you prove this? We want to see your strategy and the results.

 Travel, Hospitality and Tourism Campaign

You sold an experience to potential guests, and we want to hear about it. Share the campaigns that compelled travelers to book with you or your client. We want to hear the overall goals, how you achieved them and any feedback you received as a result.

 Use of Illustration or Animated Design

This category recognizes campaigns that showcase outstanding use of illustration or animated design, demonstrating creative brilliance and strategic visual communication to captivate audiences across various platforms.

 Use of Photography

Stunning photography can help you connect with your audiences on an emotional level. How did you use photography to portray your campaign, project or organizational message? What was your goal? How did photography affect your results?

 Use of Research/Surveys

We will honor campaigns that leverage research and surveys to deliver impactful and data-driven narratives, showcasing strategic use of information to engage audiences and enhance content relevance.

 Use of SEO

This category recognizes campaigns that excel in leveraging SEO to optimize content, showcasing innovative strategies that drive organic traffic, enhance discoverability and maximize the impact of content marketing initiatives across various platforms.

 Use of Social Media

Showcase your campaigns that effectively leverage social media to amplify content reach, showcasing innovative and impactful strategies in audience connection, community building and the overall enhancement of content marketing initiatives.

 Use of White Paper/Special Report

Tell us about the research you did to produce an advanced guide for your audience. Why is your organization the authority on this topic, and your product or service the solution? Tell us why an in-depth piece of long-form content was the best way to pitch your product to a new audience. How did people respond? How were you able to use a white paper to generate new business leads, media coverage or partnerships?

 User-Generated Content

We will celebrate the work that effectively harnesses the power of community contribution, showcasing strategic engagement, authentic connections and the amplification of brand narratives through collaborative storytelling across various platforms.

 Video Series

You told a powerful story using multiple videos, and we want to hear how. Tell us about the subject and goal of the series. How did these videos stand out in a highly visual world? Don’t forget to share the results.

HOW TO ENTER

Awards Criteria

On the entry form, be sure to include a thorough synopsis explaining the purpose and scope of your project. We ask that the synopsis be 350-900 words and include the following sub-headings (when applicable):

  • Goals
  • Strategy and tactics
  • Execution
  • Evaluation: success, results or ROI

Be sure to follow the guidelines laid out in the category descriptions, as the judges will look for those elements when they select the winners.

You will be able to upload additional documents to your submission. We encourage you to include press releases, design concepts, videos, analytics, testimonials and anything else you feel will give us a better sense of your project. Proprietary or internal information can also be attached and will not be shared with the public.

ENTER

ELIGIBILITY REQUIREMENTS

These awards are open to in-house, agency and independent communication practitioners in the private, corporate, nonprofit and government sectors. Enter your work, the work of your organization or submit entries on behalf of your client.

Companies from around the world are welcome to enter as long as the entry is submitted in English.

Contact Brendan Gannon to find the perfect category for your campaign or project. You can email him at brendang@ragan.com or call 312-960-4407.

This year’s program is open to any work executed between Feb. 1, 2024, and Feb. 21, 2025, inclusive.

ENTRY FEES

The fee for this program is $550 per entry into standard categories, and $600 per entry into Awards of Distinction categories.

A late fee of $325 per entry will be added to all entries received after 11:59 p.m. Central time, February 21, 2025.

Do you have a campaign or project you'd like to enter into multiple categories? Pay the original entry fee, and then only $250 for each additional category!

All entries are non-returnable and non-refundable.

W-9 Form / Tax ID Number Request

Frequently Asked Questions

🏆 WHY SHOULD I APPLY?
  • Boost Brand Visibility and Credibility: Winning highlights your organization as a leader in content marketing, enhancing your reputation and setting you apart from the competition.
  • Attract New Clients and Talent: Recognition demonstrates your expertise and innovation, appealing to prospective clients and top talent who value working with industry leaders.
  • Showcase Your Storytelling Excellence: Gain recognition for your team’s creativity and success in delivering impactful, results-driven content marketing campaigns.
🌎 WHO CAN ENTER THESE AWARDS?
Entries may be submitted by organizations worldwide. Entries must be submitted in English. The program is open to in-house, agency, independent communication practitioners and vendors in the private, corporate, nonprofit and government sectors.
✅ CAN I ENTER TWO OR MORE CATEGORIES?
YES! In fact, we encourage you to submit your applications in multiple categories. Each category is judged discreetly, and discounted pricing applies to your 2nd category and beyond. This also increases your chances of winning.
🔎 WHAT DO THE JUDGES LOOK FOR IN ENTRIES?
Judges look for top-quality work that shows clear, bold and creative ideas that benefit your business or client. Please provide metrics or results that support your claims, and share creative collateral such as videos, visual design or websites that were a part of your project. Please look at our past award winners to see what gets recognized and rewarded.
🗓️ WHY ARE SOME DEADLINES EXTENDED?
We extend deadlines based on applicant needs and upcoming promotional opportunities.

Additional Questions

If you have any questions about the program or problems submitting your entry, please email Brendan Gannon at brendang@ragan.com.

Sponsorship Opportunities

If you are interested in sponsoring one of Ragan Communications’ award programs, please contact Morgan Einspanier at morgane@ragan.com. 

Ragan Communications is not responsible for international shipping fees related to trophies or certificates.