One Big AI Tip: Try ‘post brainstorming’

Brainstorming is one of the most popular uses of AI for communicators. And generative AI can certainly be helpful in getting the white off the page and stretching your thinking new directions. But doing the first brainstorm yourself and then asking AI to step in can also be helpful.

Here’s how this “post brainstorming” works.

1. Spend 10 minutes coming up with ideas for what you’re working on. These could be angles for a pitch, survey questions or new campaign concepts.
2. Prompt your AI tool: “I’ve come up with some ideas for (whatever you’re working on). Using these as a guide, what would you add? Please give me 10 more ideas.”
3. See what you get. Some of the ideas might be duplicates, some might not be what you’re looking for, but a few might just help you see past your own blind spots.

Give it a try next time you need to brainstorm: you might find that giving the AI tool ideas to start with yields higher quality results.