Strategies for crafting measurements that don’t exist yet

It’s important for PR teams to have a strategy for selecting and presenting metrics and information to the C-suite that showcases their value to the organization’s overarching mission. But sometimes the information leadership wants isn’t available – at least not in a format that tells the story they want to read.

Northwell Health, for instance, has run into issues properly gauging press sentiment. That’s a data point that leaders of the New York’s largest health system have requested multiple times over the years, according to Joe Kemp, Northwell’s assistant vice president of public relations.

“This is a tool we need because it essentially will help us better define our North Star and the direction we need to go,” Kemp said during a recent webinar entitled “Proving the Value of PR to the C-Suite.”