The Scoop: Norfolk Southern axes CEO after inappropriate relationship

Also: Survey shows more comms teams reporting to CEO; Century-old Campbell dropping ‘soup’ from corporate name.

The Scoop: Norfolk Southern axes CEO after inappropriate relationship

Norfolk Southern fired its CEO after an investigation by its board found he’d violated the company’s policies by engaging in a romantic relationship with a subordinate.

Alan Shaw’s relationship with the company’s general counsel, Nabanita Chaterjee Nag, came to light this week after activist investor Ancora Holdings caught wind of the board’s investigation into the situation. A personal relation between a superior and a staff member is a violation of Norfolk Southern employee handbook.

 

 

 

Ancora Holdings requested shareholder records, a possible step ahead of calling a special meeting or launching a second proxy fight, according to the Wall Street Journal. But before that could take place, both Shaw and nag were fired.

Ancora has been trying to oust Shaw since the Norfolk Southern derailment in East Palestine, Ohio in February 2023.

Why it matters: In communications there are few things worse than a surprise. But that’s what Norfolk Southern’s PR team was left to deal with after the story involving Shaw’s inappropriate relationship began to make headlines earlier this week.

In its public announcement, Norfolk Southern spoke strongly about George’s 35 years of experience, saying he “embodies our corporate values and is a champion of our safety culture. “It also stressed the change had to do with Shaw’s behavior and his violation of company policies, not the company’s business performance. It made no mention of activist investors.

The relationship with Nag wasn’t new, apparently. The Wall Street Journal reported employees noted his behavior with Nag during work trips. But at the same time, Norfolk Southern was struggling to recover from the derailment from a business standpoint. Investors expects high ethical standards from corporate leaders, especially in a time of increased scrutiny on corporate behavior.

When the allegations about Shaw’s relationship with Nag surfaced, it provided Ancora with an opportunity to make its move to try to oust Shaw. But Norfolk Southern moved before they did. 

In response to the headlines, Norfolk Southern’s comms team moved quickly to announce its board moved swiftly to investigate the allegations. It also emphasized that the decision to fire Shaw was unanimous. The company also named its finance chief, Mark George, as its interim CEO to help instill a sense of confidence in investors.

The comms team, already beleagured from years of controversy and crisis, did the best it could to handle this sordid new story. But the activist investors continue to prowl, a new CEO search is in the offing and more change is set to come.

Good luck.

 

Editor’s Top Reads:

  • A greater percentage of corporate communications teams are reporting directly to their chief executive than in the past. A survey from Memo reveals that 56% of 1,000 comms pros at firms with 100-plus employees report to their CEO. This marks a 34% increase from 2023. There was also a 26% drop in the number reporting to marketing. The report suggests that companies are starting to view communicators as more of a key business partner. Over 50% of those surveyed say they own executive comms, internal comms and marketing campaigns. These types of organizational changes are important because successful communications require being involved in or at least aware of every aspect of the business. Having a direct connection to the chief executive is a move toward enabling the comms team to become more active and the ideation of strategies across the entire company.
  • The Campbell Soup Company is dropping “soup” from its corporate name as part of a rebrand meant to highlight its other offerings. The newly minted The Campbell’s Company owns snack brands like Prego, Goldfish, V8, Snyder’s of Hanover, Pepperidge Farm and Rao’s Homemade sauces. “This subtle yet important change retains the company’s iconic name recognition, reputation and equity built over 155 years while better reflecting the full breadth of the company’s portfolio,” Campbell’s CEO Mark Clouse wrote in a statement. Changing a corporate name and website URL may not be as big as altering a logo or recipe, but it’s still significant. For years, people have associated Campbell’s with soup, which became part of American iconography with Andy Warhol’s famous paintings. Ultimately, the decision comes down to sending a message to both customers and investors that Campbell’s is evolving.
  • OpenAI unveiled a new ChatGPT tool designed to reason through complex situations, including complex math and science questions. This chatbot technology, called OpenAI o1, is able to fact-check itself throughout its “thought” process. “We trained these models to spend more time thinking through problems before they respond, much like a person would. Through training, they learn to refine their thinking process, try different strategies, and recognize their mistakes,” OpenAI posted on its website. The company noted that it doesn’t expect everyone to need to take advantage of o1. Researchers, developers and those working in the math and science fields are ideal users, per OpenAI. But the company stressed the model could be beneficial to those in fields to build and execute multi-step workflows. Those in the comms field may be able to use it for things like digging deep into detailed engagement data and converting it into an actionable plan. It’s important to note that the full tool is pay to use to use. TechCrunch reported that in the API, o1-preview is $15 per 1 million input tokens (or about 750,000 words) and $60 per 1 million output tokens. However, the outlet noted plans are to make an “o1-mini” – access available to free users of ChatGPT in the future.

Casey Weldon is a reporter for PR Daily. Follow him on LinkedIn.

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