How to stop worrying and smartly embrace AI

Knowing how AI models work is crucial to unlocking their potential and improving workflows. Yet, many business leaders are approaching generative and discriminating AI them with great caution.

Kara Fisher, head of reputation insights for Signal AI, said she believes that’s due in part to a lack of education about the subject. She cited a recent survey of 3,400 C-suite executives in which 76% saw generative AI, such as ChatGPT, as more of an opportunity than a threat. However, the kicker is that nearly the same number, 72%, indicated that they’re investing with more apprehension. Fears about using AI range from legal risks to worries about output accuracy.

“This is indicative of the real questions and fears that many of us have about how these technologies will impact our day-to-day lives,” Fisher, told a packed crowd during PR Daily’s recent Media Relations Conference.