Candace Peterson

Candace (Candy) Peterson is an SVP and Senior Partner at Fleishman Hillard where she is the Global Head of Consumer and Brand Marketing. In this role, she helps clients fuel brand love through cultural relevance and deep audience understanding. Candy has an award-winning background in creative and advertising and has made a career of working alongside CMOs of some of the world’s most influential brands to develop and drive creative ideas that connect with stakeholders and propel businesses forward. Candy’s signature strength fuses the art of creative storytelling with the relationship rigor of reputation management. Her experience gives her unique insight into how companies can creatively and deeply connect to consumers to unlock the power of brand loyalty.