CONGRATULATIONS TO THIS YEAR’S WINNERS!
Winner:
Announcing PR Daily’s Social Media & Digital Awards Winners!
On Tuesday, May 10, 2022, Ragan Communications and PR Daily celebrated all of the finalists from its Social Media & Digital Awards at an awards luncheon at the Yale Club in New York City.
It was a show recognizing the best social media and digital communications work from the past year. Category winners were also announced—and they did not disappoint. The event also featured Spotify’s global head of social media marketing Ken Gibbs as its special keynote speaker.
It was a celebration to remember!
Learn more about the winners and honorable mentions by checking out the details below.
Keynoter:
Ken Gibbs
Global Head, Social Media Marketing
Spotify
WINNERS
Digital Team of the Year
Digital Team of the Year
Honorable Mentions
- ARPR: ARPR Digital Team
- Gold’s Gym SoCal: Gold's Gym SoCal Marketing Team
- Lionsgate: Lionsgate
Digital Team of the Year
Annual Report
Annual Report
Honorable Mentions
- Clyde Group: Clyde Group IDEA Report
- Polestar: Polestar Annual Report
Blog
Blog
Honorable Mentions
- Herbalife Nutrition: I Am Herbalife Nutrition Blog: Powerful Storytelling That Defines Our Company
- Shutterstock: Shutterstock Blog
- Tier One Partners for Ally: Tier One Partners Establishes Ally Blog as Digital Destination for All Things Money
Brand Awareness
Brand Awareness
Honorable Mentions
- Grey Matter Marketing: Category Design and Market Conditioning to Create Brand Awareness
- LELO: LELO BDSM book
- Milton Hershey School: Whole Child Approach Amidst a Pandemic
- Nicor Gas: Always Here
Brand Awareness
Cause Marketing/CSR
Cause Marketing/CSR
Honorable Mentions
- Bospar: Bospar Messes with Texas
- Citizens Financial Group, Inc.: Ready to Drive Forward Campaign
- Disney Parks, Experiences and Products: Disney Magic Makers
- Herbalife Nutrition: Nutrition for Zero Hunger in Partnership with Feed the Children: Solutions for Global Food Insecurity
- Slice Communications: Sunday Breakfast Rescue Mission - Prepare A Plate Campaign
Cause Marketing/CSR
Community Engagement
Community Engagement
Honorable Mentions
- Hy-Vee, Inc.: Hy-Vee Disaster Relief Fleet Efforts Set Social Engagement Records
- Opportunity International: Opportunity International
- PECO: PECO Holiday Madness
- Southern Company Gas: "No Diggity"
- The Martin Agency: AXE DogeCan
Community Engagement
Content Marketing
Content Marketing
Honorable Mentions
- Franco: Supporting Dealers Faced With Inventory Challenges Through Content Marketing
- UPMC Health Plan — UPMC VirtualCare Instagram Live Campaign
Content Marketing
Digital Community Engagement
Digital Community Engagement
Honorable Mentions
- DOE Office of Legacy Management/RSI EnTech, LLCI: Fernald Preserve Visitors Center
- Michael Smith Foundation for Health Research: A 20-Year Journey of Health Research in BC & Beyond
Digital Community Engagement
Diversity: Equity & Inclusion Campaign
Diversity: Equity & Inclusion Campaign
Honorable Mentions
- Klick Health: Rise Above COVID
- Southern Company Gas: Fueling Equity
- Sunrise Banks: Banking on Change
- TD Bank: More Than A Month: Black History Month
- T-Mobile: Employee Spotlight
Diversity: Equity & Inclusion Campaign
Email Newsletter
Email Newsletter
Honorable Mentions
- Evins Communications: Evins' Newsletter
- TINT: TINT - Future of Marketing
Email Newsletter
Honorable Mentions
- Silfex, Inc.: How Silfex Utilized Facebook for Employee Recruitment + Engagement
Healthcare Marketing Campaign
Healthcare Marketing Campaign
Honorable Mentions
- Academy of Nutrition and Dietetics: National Nutrition Month® 2021
- INTIMINA: The Wait
- Klick Health: Community Unity
- Springfield Clinic: Health Value Community
- The Center for Health Affairs: Hospital Highlights
Healthcare Marketing Campaign
Influencer Campaign
Influencer Campaign
Honorable Mentions
- Endo International, plc: Really Cellulite Nano-Influencer Campaign
- Great Clips: Great Clips Soars to the Top of the Class in Influencer-Led Back-to-School Campaign
- Peppercomm for Travelers: Partnership with Captain Sandy Yawn
- Sway Group — National Tomato Day 2021 Influencer Campaign
Influencer Campaign
Honorable Mentions
- Ferrovial: Ferrovial Instagram Takeovers
- The Martin Agency: AXE DogeCan
- UPMC Health Plan: UPMC Health Plan Instagram
- Westchester County Tourism & Film: Beyond Connected
Interactive Content
Interactive Content
Honorable Mentions
- G&S Business Communications: Syngenta Biodiversity Webpage
Interactive Content
Intranet
Intranet
Honorable Mentions
- Polestar: Parallax
Intranet
Honorable Mentions
- Bospar: LinkedIn - The Bospar Experience
- Certara: Certara LinkedIn Campaign: Best Use of LinkedIn
- Endo International plc: LinkedIn: Engaging Team Members in a Highly Regulated Industry
Marketing Campaign
Marketing Campaign
Honorable Mentions
- C&W Networks: There are only two types of companies, those that have been hacked and those that have the protection of C&W Networks
- Masonite: Sound Decision
- Miami International Airport: Baby Mia
- Wray Ward: Huber Engineered Woods
Marketing Campaign
Media Relations Campaign
Media Relations Campaign
Honorable Mentions
- ECMC Group: ECMC Group Helps Teens Question The Quo in Education
- Endo International, plc: Endo’s Qwo® (collagenase clostridium histolyticum-aaes): The First and Only FDA-Approved Injectable for Cellulite
- First Tee - Greater Richmond: Belmont Reopening
- Lobeline Communications: The Original Immersive Van Gogh Exhibit
- SlicedBrand: Wasteless - Using AI to eliminate food waste and help the climate
- United States Postal Service: Package Machine Deployment
Media Relations Campaign
Mobile App
Mobile App
Honorable Mentions
- Deem, Inc.: Say hello to Etta, the mobile-first corporate travel platform by Deem
- Match: Collins Rebrand
- UnitedHealth Group: Sparq Employee Mobile App
Mobile App
Multichannel Campaign
Multichannel Campaign
Honorable Mentions
- ARPR: Targeted Social & Search Campaigns Drive Greater Leads
- Masonite: Sound Decision
- Noisy Trumpet: Lightscape San Antonio 2021 Campaign
- Parkinson's Foundation: Parkinson's Awareness Month - #KnowMorePD
- The Center for Health Affairs: Hospital Highlights
Multichannel Campaign
Online Event
Online Event
Honorable Mentions
- Certara: New Horizons in Pediatric Drug Development
- FactoryPR: IKEA Festival
- IEEE-USA: EVO21
- SHIFT Communications: Citrix Launchpad: Fueling Social Media Conference Attendance & ROI
- UPMC Health Plan: UPMC VirtualCare Instagram Live Campaign
Online Event
Online Newsroom/Brand Journalism
Online Newsroom/Brand Journalism
Honorable Mentions
- PayPal: PayPal’s Global Newsroom Network & Storytelling Destination
- Walgreens — Walgreens Newsroom
Online Newsroom/Brand Journalism
Paid Social Media Campaign
Paid Social Media Campaign
Honorable Mentions
- Earlens: Earlens Acquisition Campaign
- JPA Health: Notes of Encouragement Patient Support Campaign
Paid Social Media Campaign
Podcast
Podcast
Honorable Mentions
- Biotechnology Innovation Organization: I am BIO podcast
- Ferrovial S.A.: Sounds Like Infrastructure
- Global Results Communications: PR 360 Podcast
- Tekfen Holding: Sub rosa
- UnitedHealth Group: Weekly Dose Podcast
Podcast
Public Affairs Campaign
Public Affairs Campaign
Honorable Mentions
- The Nature Conservancy: Congresswoman Murphy Makes History
Public Affairs Campaign
Public Relations Campaign
Public Relations Campaign
Honorable Mentions
- Deloitte Global: 10th anniversary campaign, the 2021 Millennial and Gen Z Survey
- ECMC Group: ECMC Group Helps Teens Question The Quo in Education
- H&S: The Pedestal Project
- Miami International Airport: MIA Vaccine Sites
- Northern Arizona University: Let's Axe Covid Together: Mask Up, Stay Safe & Kick Axe- NAU's COVID Wellness Campaign
- SlicedBrand: Xayn: Search as it should be
- WarnerMedia, HBO Max in Latin America: HBO Max Launch in Latin America
Public Relations Campaign
SEO Strategy
SEO Strategy
Honorable Mentions
- Walgreens: Walgreens Newsroom SEO Strategy
SEO Strategy
Social Listening and Real-Time Response
Social Listening and Real-Time Response
Honorable Mentions
- Cisco: Cisco Live
- Frank's RedHot: TikTok Hot Sauce Wars
- Klick Health: Community Unity
Social Listening and Real-Time Response
Social Media Campaign
Social Media Campaign
Honorable Mentions
- Bullfrog + Baum: Made by Nacho Teaser Campaign
- Cisco: Cisco Live
- Lincoln Financial Group: Plan. Protect. Retire. Philadelphia Eagles Sponsorship Content Series
- Milton Hershey School: Whole Child Approach Amidst a Pandemic
- PwC: PwC's 25th Global CEO Survey
- SPM Communications: Community Coffee x Rodney Lewis
- UPMC Health Plan: Behavioral Health Campaign
- UPMC Health Plan: Minority Vaccination Social Media Campaign
- UPMC Health Plan: UPMC VirtualCare Instagram Live Campaign
- Xcel Energy: Charging Perks Electric Vehicle Pilot
Social Media Campaign
Specialty Campaign
Specialty Campaign
Honorable Mentions
- Dotted Line: Worksite Labs Brand Awareness
- Michael Smith Foundation for Health Research: A 20-Year Journey of Health Research in BC & Beyond
- Wray Ward: Huber Engineered Woods
Specialty Campaign
TikTok
TikTok
Honorable Mentions
- DICK'S Sporting Goods: #WelcomeBack Back to School TikTok Campaign
- Lionsgate: Lionsgate
TikTok
Honorable Mentions
- Crown Media: Twitter
- Milton Hershey School: Whole Child Approach Amidst a Pandemic
- Ubisoft: XDefiant Announcement
Video
Video
Honorable Mentions
- Austin Fire Department: 20th Anniversary of 9/11
- Klick Health: #SpreadJoy
- Klick Health: Heal Work Recruiting Campaign
- Mastercard: Good Morning LAC
- Newell Brands: Newell Brands 2021 Year in Review Video
- Nicor Gas: Always Here
- Pennsylvania State Nurses Association: Nursing in Crisis
Website
Honorable Mentions
- G&S Business Communications: Syngenta Biodiversity Webpage
- Heatcraft Refrigeration Products: heatcraftrpd.com
- UC Davis Health: Open Enrollment Website (choosehealth.ucdavis.edu)
- UnitedHealth Group: UnitedHealth Group Sustainability Digital Experience
Wellness Campaign
Wellness Campaign
Honorable Mentions
- CDC Division of Violence Prevention: Essentials for Parenting and Preventing Adverse Childhood Experiences
Wellness Campaign
Additional Awards
To order additional trophies for you or your team, please click the button below, complete the form and email to Barbara Kanady at barbarak@ragan.com.
PRESENTED BY
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QUESTIONS
If you have any questions about the program or registration, please email Brendan Gannon at brendang@ragan.com.
