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Also: Ragan’s 2020 Salary & Workplace Culture Survey, McDonald’s debuts Quarter Pounder scented candles, the reliability of online polls, and more.
Good morning, PR pros:
If you can’t get enough of McDonald’s Quarter Pounder, the fast-food chain has the solution. It’s launching a limited-edition line of candles that smell like its famous menu item, including “100% Fresh Beef,” “Pickle,” “Onion,” “Sesame Seed Bun,” “Cheese” and “Ketchup.”
Let us not get distracted from the fact that the BEEF CANDLE actually comes in a set of six burger-element candles, which McDonalds recommends you burn simultaneously. What we have here, folks, is a Quarter Pounder Summoning Circle kit https://t.co/UzLiXzd4Br
— Caitlin Welsh (@Caitlin_Welsh) February 20, 2020
The candles have already sparked conversations as consumers and reporters weigh in with mixed reactions. They’re coming soon to McDonald’s line of Quarter Pounder fan merchandise, which already includes a calendar and a locket.
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