Infographic: How to make the most of ‘social commerce’
Word-of-mouth and consumer advocates are familiar resources for brand managers, but with digital tools it’s easier than ever to connect with consumers. Consider these tips.
Social media has transformed how brand managers interact with customers.
Instead of just spewing marketing messages, a savvy communicator has to be ready to listen to and engage their audiences on topics that matter to them. With attention spans shrinking and a tuned-in audience coming at a premium, it’s crucial to take advantage of new tools to sell to social media users.
The good news is that social media is incredibly effective.
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