To boost your employer brand, spotlight the heroes in your ranks
They’re right there on staff, doing the 9-to-5 or maybe covering the graveyard shift. Grab your smartphone and take photos, shoot videos and record their first-person stories.
Who wouldn’t want to join a company that treats its employees like heroes?
Some of the best employer brands make celebrities of those doing the work, whether that’s manufacturing or IT or health care.
That begins with the culture of the company, and a tone set at the top of the organization for valuing employee contributions, from the front line on up.
You also can promote this perspective through your employer brand and your internal communications.
Here are a few ways to do that:
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