Why press releases are not the appropriate medium for your story

We got the message loud and clear. Sometimes news releases are not the appropriate medium for the message. In this post , communications consultant Chris Brogan explains why. Turns out it’s a brain thing. Our brains remember stories better than raw facts. Brogan suggests starting with a character and a point of view, having a point to the story, illustrating why the story is useful, and including a call to action for the reader. This is a brilliant road map to pitching success! — Claire Celsi