10 marketing terms to retire in 2011

You’ve seen these words; you’ve probably included them in your marketing copy. Guess what. It’s time for them to buy a condo in Naples, Fla. That’s right; they need to retire — or, more accurately, we need to retire them. The list, from InkHouse Media and Marketing’s Beth Monaghan, includes “best-in-breed,” “paradigm shift,” “cost-effective,” and more. Read on.