From Domino’s to Kryptonite locks: A chronology of brands punk’d by social media
Welcome, Domino’s Pizza, to the club of companies—whether by their own fault or someone else’s—that have seen their brand reputation splattered across the blogosphere, Twitter-verse and YouTube-ville. Jeremiah Oywang, of Forrester Research, continues to compile a list of companies “punk’d” by social media that dates back to 2001. And by “punk’d,” he means, “a situation where the story would have not been told if social media was not availa…
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