When to go social media for a client

Despite all the praise for Web. 2.0, not every client may need or want a social media strategy for their campaign. Michael Olguin, chief of Formula PR, which earned San Diego Business Journal ’s top ranking for public relations agencies in 2008, talked about when to launch a social media campaign for a client. Olguin told Business Journal that the decision to launch a social networking campaign depends on whether it’s relevant to a company’s target market. And by the way, Olguin also sa…