Toyota launches Twitter micro-site to promote Prius

To help promote its Prius model, Toyota has created a Web site that pulls in Twitter feeds from three groups of people on Twitter: charitable organizations, auto industry types (like Toyota) and sustainability-minded individuals. The site, called Harmony Tweets, features a map that shows where these tweets are coming from. Among the ways Toyota is promoting the site is through Twitter’s “sponsored definitions”: the little boxes that appear in the upper right hand corner of your Twitter …