I was told there’d be no math in this job: PR pros and numbers

So you’re just not that into math. Well, you should be if you want to make it in this business, said PR pro Dave Fleet. “If you work in communications and you break into a sweat at the first sight of a graph, you need to study-up FAST if you want to progress,” Fleet blogged. “No, just being able to create a graph in Excel does not cut it. Data alone does nothing. You need to be able to analyze that data.”