Online complaints push shady businessman to top of Google search — multiplying his profits

An  investigative report in Friday’s New York Times uncovered a years-long scheme by Vitaly Borker, who is behind the website DecorMyEyes.com , to game Google searches by practicing such terrible customer service — he has threatened the lives of unwitting consumers — that his site lands atop organic search results. In public online forums, he has told angry customers: “My goal is NEGATIVE advertisement … I never had the amount of traffic I have now since my 1st complain…