The mobile revolution: Start writing press releases for the 3-inch screen

PR Week surveyed 28 tech journalists about PR pros’ use of mobile technology. Among their findings is that the press releases must be rethought. “As more reporters rely upon mobile e-mail, [PR professionals] need to change the way they write releases,” PR Week reported. “They must be shorter, with bullet points rather than long descriptions. Pictures must be stored on the Web.” Write for the three-inch screen of a mobile phone, not the 15-inch screen of a computer monitor, …