What will social media look like in 2012? 11 predictions

Let’s say the world doesn’t end in 2012, as the Mayans predicted and John Cusack “acted” out. How will social media affect our lives — and our communications — in 2012? Freddie Laker, director of digital strategy at Sapient, offered 11 predictions. “Ultimately, share of voice, point of view, and community influence will be more important than brand ownership — and marketers will need to get over it if they want to stay relevant in 2012,” he wrote.