SeaWorld’s crisis PR: Park must be honest about tragedy, says expert

SeaWorld canceled its killer whale shows at its Orlando and San Diego parks Thursday, the day after a trainer in Orlando was killed by one of the whales. The horrific incident, witnessed by visitors at the park, has created a crisis communication issue for SeaWorld, especially because Shamu — the park’s generic term for its killer whales — is one of its biggest draw. Dennis Speigel, a theme park consultant, told the Orland Business Journal that SeaWorld needs “to be honest with th…