30 social media business case studies

Consider it the good, the bad, and the ugly. Penn Olson, a social media marketing company, was kind enough to compile a list of online marketing case studies and lessons learned. They’ve looked back at the past year and the many marketing communication channels that are being used. Blogger Willis Wee assessed campaigns from IKEA, Ben and Jerry’s, and JetBlue. He provides actual implementation insights and ideas for all of us. — Susan Young