‘Survivor’ creator to produce Web-based videos for brands

Want your next 30-second Web spot to be as popular as a network reality show? Hire producer Mark Burnett, the man behind “Survivor” and “The Apprentice.” According to Advertising Age , Burnett is “teaming with Vimby (Video in My Backyard) for a new venture to develop original content for brands with new-media distribution, including digital out-of-home and place-based media such as malls, retail stores and taxis.”