Knowing when to be hilarious

This blurb comes from PR pro Jackson Wightman : You’re hilarious. So darn funny. And you’ve been able to integrate humor into your marketing, PR, and social media campaigns. Part of the allure of humor in marketing is that it makes you “huh-worthy,” says Ed Lee of Blogging Me, Blogging You . However, you can’t always be funny. Sometimes jokes — even your ridiculously awesome material — go over like lead balloons. Lee’s got advice for you on the strategic us…