4 ways corporate bloggers can lure readers back

How many corporate blogs are part of your must-reads every day? “It’s tough for a corporate blog to become one of a reader’s usual destinations,” Tom Johansmeyer, the senior content director at enter:marketing, wrote for Social Times . “Corporate blogs compete with trade publications, mainstream news outlets and, of course, the time constraints of professional life.” He offered four tips to help your corporate blog become a “usual destination” for readers.