Hit hard by recession, small PR firms begin to reemerge

The last couple of years have been rough for some small public relations agencies. For instance, Hodge Schindler Integrated Communications, a nine-person firm in Chicago, dropped to a four-day workweek and cut costs whereever possible. The firm’s owner, Sally Hodge, has even passed up compensation on certain weeks. “The incoming calls, the queries, the pipeline just dried up totally,” Hodge told Canada’s Financial Post . Competing with large firms that are cutting their …