4 takeaways from this week’s dry erase board PR stunt

Remember how hard we laughed on Tuesday when we saw the young woman saying “I quit” via dry erase board? Well, how did you feel when you learned it was a hoax? Did it even matter? After all, the gag was funny, real or not, and it sure went viral. PR pro Sasha Muradali highlighted four tips from the stunt that PR pros can apply to their own viral projects.