4 ways to help you become a trusted industry expert

Content curation is so hot — it’s totally the flavor of the month, says Joe Pulizzi, of Junta4 2 blog. (What’s content curation? You’re looking it on PR Daily .) With the deluge of information, people need content curation — it’s nearly as important as creation, according to social media marketing strategist Paul Gillin . Curation gives brands the ability to position themselves as industry experts, writes Pulizzi. He offered four ideas on becoming a curator.