After errant tweet, Chrysler dumps its social media agency
The fallout from the tweet heard ‘round the corporate Twittersphere continues as the automaker sends New Media Strategies packing.
“I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f**king drive.”
The employee who sent the tweet was fired, and on Thursday the automaker said it will not renew its contract with the agency.
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