Conference Alert: How hospitals win coverage and inspire employees
“The Role of Social Media in Engaging Patients, Employees and the Media,” will reveal case studies and best practices that may change forever the way you do PR and marketing.
“The Role of Social Media in Engaging Patients, Employees and the Media,” presented by Ragan Communications and hosted by Swedish Health Services in Seattle, Wash., on April 13-15, will reveal case studies and best practices that may change forever the way you do PR and marketing for your hospital.
For example, Gundersen Lutheran Health System used its regional reputation as “the best place to die” to get positive international attention and advance a national discussion on end-of-life care. Spokesman Chris Stauffer will show how his PR team started a meaningful public dialogue on a subject everyone was supposedly keen to avoid by inviting the media to get a front-row look at Gundersen’s advance care planning.
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